In ch. 2, Begleiter tells us the importance of the 5 W's (what, why, who, when, & where - in that order!) and the difference between editorial storyboards, key frames, production illustrations, and commercial boards.
Editorial Storyboards:
-how the shots are going to be edited together. not the order of shooting.
-shows off the creative concept of the director
-8.5" x 11" format, one to four frames per page
-Focus on the camera angles and composition of shot
Key Frame:
-higher rendition than the editorial boards.
-shows only the highlight images from a sequence; the most important scenes.
-8.5" x 11", one image per page.
-usually a sales pitch.
-suggests mood and style.
Production Illustration:
-fully rendered and highly polished
-WS of the set, 14" x 20", one per page.
-creative concepts from the production designer, to show to the director and producer.
-focus on the color, texture, furnishings, and the spacing.
Commercial Storyboards:
-highly rendered, colored images.
-the creative concepts of the advertising agency.
-presents the idea to the client, doesn't include camera moves.
-6" x 8", mounted to a board and shown in sequential order.
-used to pitch the ideas and to get directors to bid on the commercial idea.
Begleiter also elaborated on how to prioritize what should be storyboarded based on budget and time.
1. special effects
2. stunts/pyrotechnics
3. crowd shots
4. action sequences
5. complex camera movements
6. montage sequences
7. opening and closing scenes
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